Forbidden Foods Limited (ASX:FFF) Expands Product Reach
Product Expansion in Retail
Forbidden Foods Limited (ASX: FFF) has secured ranging for its Oat Milk Goodness (‘OMG’) coffee protein product in 456 Woolworths supermarkets across Australia. This marks the third SKU of OMG within the Woolworths group. The product is designed with 20g of plant-based protein per serve and contains natural ingredients, with sugar content significantly lower than competitors.
The new SKU follows successful ranging in 130 Ampol Foodary locations, demonstrating the company’s rapid expansion. Positive sales trends are evident, with October 2024 monthly sales reaching $360,000, reflecting a 44% increase from September.
Strategic Sponsorship Agreement
To bolster brand recognition, Forbidden Foods has signed a corporate sponsorship with professional netball team, the Melbourne Mavericks. The deal includes promotional opportunities featuring player Eleanor Cardwell as the brand ambassador for the Blue Dinosaur product range during the 2025 season.
The partnership will enable Forbidden Foods to display its products during fan events and run targeted marketing campaigns through various media platforms. This strategy aims to tap into the large female consumer base interested in health and fitness products, enhancing the company’s visibility in this demographic.
Management Insights
Alex Aleksic, CEO of Forbidden Foods, remarked, “Securing ranging across over 450 Woolworths stores for OMG’s coffee protein SKU is a major milestone. We are confident this will underpin sales growth over the coming months.” He expressed optimism about ongoing negotiations with additional retailers, highlighting the potential for further expansion.
Alekis also noted, “The corporate sponsorship with the Melbourne Mavericks targets our major demographic and will provide excellent brand positioning.”
Motley Fool contributor Abbie Stokes has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
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