Atomos Limited (ASX:AMS) Announces AGM Trading Update
New Product Launches
Atomos Limited (ASX:AMS) reported that its new products, the Ninja Phone and SunDragon, have begun shipping in November, featuring expanded capabilities requested by customers. Although it is premature to assess sales, company officials express confidence that targeted promotions will generate traction in the latter half of FY25.
Successful Product Development
The success of the Shinobi II has exceeded expectations, leading Atomos to explore opportunities in the social content creation market. The company is committed to developing additional products tailored for this growing demographic.
Cost Reduction Initiatives
To further efficiency, Atomos has initiated additional restructuring steps, reducing non-core operational expenses and optimising trade show investments. This cost management is part of a broader strategy to maintain financial stability while investing in marketing initiatives aimed at social media influencers.
Direct to Consumer Strategy
Atomos has launched a new direct-to-consumer (D2C) website, targeting the expanding social content creation market. This omni-channel approach is designed to increase consumer touchpoints while preserving important distribution partnerships.
Market Insights and Sales Performance
Sales of Atomos’ core product suite performed well in Q1, but sales in Q2 have been softer than anticipated due to competitive pricing pressures. The company plans to implement reduced pricing strategies, which may temporarily affect gross profit margins.
Executive Comments
“FY24 was a transformative year for Atomos resulting in profound change across the business,” stated Paul Greenberg, Atomos Chair. Jeromy Young, Atomos Managing Director and CEO, added, “Our new products are now shipping, and while there were delays, we believe these enhancements position us well for future growth.” He also noted that the company is dedicated to overcoming short-term market challenges to secure its leadership position in the industry.
Motley Fool contributor Kiarra Jackson has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has positions in and has recommended Atomos. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
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