Xamble Group Limited (ASX:XGL) Secures A$1.5 Million Investment
Strategic Investment Overview
Xamble Group Limited (ASX:XGL) has secured a significant A$1.5 million strategic investment from Convenience Shopping (Sabah) Sdn. Bhd., a subsidiary of 7-Eleven Malaysia. This funding aims to accelerate Xamble’s growth and enhance its platform capabilities in influencer marketing.
The investment will involve 7-Eleven subscribing to 42,857,143 new CHESS Depositary Interests at a price of A$3.5 cents per CDI. This capital injection is designed to broaden revenue streams and increase customer loyalty, solidifying Xamble’s position in the influencer marketing sector.
CEO Comments
Jason Thoe, CEO of Xamble, stated, “Securing this strategic investment is validation for us as we continue to disrupt the influencer marketing space.” He noted that this investment represents a key step towards transforming the Group into the leading influencer marketing platform in Southeast Asia. Thoe expressed optimism for Xamble’s strategy to support 7-Eleven’s digital journey, enhancing the brand’s capabilities in the growing digital landscape.
Thoe further added, “This strategic investment marks an exciting new chapter for Xamble, enabling us to scale our operations further while solidifying our leadership in the influencer marketing landscape.”
Future Outlook
The investment is anticipated to close by no later than 19th December 2024, positioning Xamble to leverage 7-Eleven’s resources and network effectively. Following this placement, 7-Eleven will hold 12.6% of XGL’s issued CDI, making it the company’s second largest shareholder. This strategic partnership is expected to enhance brand value and support innovation within the rapidly evolving influencer marketing arena.
This announcement aligns with Xamble’s goals to implement a re-invigorated business plan aimed at sustainable growth in the Southeast Asian digital marketing landscape.
Motley Fool contributor Abbie Stokes has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
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