Retail Food Group Limited (ASX:RFG) Launches Firehouse Subs in Australia
Strategic Partnership and Investment
Retail Food Group Limited (ASX:RFG) has secured the exclusive licence to introduce Firehouse Subs to the Australian market. The company plans to open the first outlet in South East Queensland by late 2025 and aims to establish 165 restaurants over the next decade. RFG will invest US$4 million annually for the first three years, increasing to US$5 million in subsequent years, to support this expansion.
Market Opportunity
The Australian sandwich category is valued at over $1.7 billion and is currently dominated by Subway, holding an estimated 49% market share. Firehouse Subs is potentially positioned to become a strong competitor, leveraging its unique steam-based cooking process and high-quality ingredients to attract Australian consumers. RFG’s deep local expertise is expected to enhance the brand’s guest experience and market penetration.
Executive Comments
CEO of RFG, Matthew Marshall, stated, “I am convinced that Australians have never tried anything like the quality and flavour of Firehouse Subs®. This is a brand that is all about the highest quality sandwiches with exceptional service. We couldn’t ask for a better partner than RBI, bringing global scale and new market entry expertise.”
Motley Fool contributor Abbie Stokes has no position in any of the stocks mentioned. The Motley Fool Australia's parent company Motley Fool Holdings Inc. has no position in any of the stocks mentioned. The Motley Fool Australia has no position in any of the stocks mentioned. The Motley Fool has a disclosure policy. This article contains general investment advice only (under AFSL 400691). Authorised by Scott Phillips.
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