WT Financial Group Limited (ASX:WTL) Forms Joint Venture with Merchant Wealth Partners
Joint Venture Formation
WT Financial Group Limited (ASX:WTL) has entered into a 50/50 joint venture with Merchant Wealth Partners Pty Ltd to establish WTL & MWP Investco Pty Ltd. The joint venture aims to invest in Australian financial advice practices, providing strategic growth capital to high-potential firms across the country.
Investment Strategy
Investco will focus on investing in “hub” entities with scalable administration models, specialised advice types, or specific market themes. The venture emphasizes maintaining non-controlling positions to preserve entrepreneurial autonomy while supporting organic and inorganic growth through strategic and operational support.
Executive Comments
Keith Cullen, Founder and CEO of WTL and Managing Director of Investco, stated, “This JV heralds a new era for WTL and for the profession. By combining our extensive national network and deep local knowledge with Merchant’s global expertise and patient capital approach, we are well-positioned to empower practices to innovate and grow.”
David Haintz, AM, Partner of Merchant and Executive Director of Investco, added, “Our venture with WTL aligns perfectly with our mission to support ambitious advice businesses—helping them achieve scalability, efficiency, and a competitive edge.”
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